‘Good Tech’ and Technologies of Elite Capture
Under review at Catalyst: Feminism, Theory, Technoscience
2025
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This paper examines the utopian fantasies of technologies developed in the service of social good–or “good tech”–and situates their increasing purchase within the technology industry in the broader context of a global crisis of care. We explore how aspirations towards greater empathy, global connectivity, and diversity are captured by elite tech entrepreneurs in a “progressive neoliberal” strategy to raise capital in the name of disaffected and exhausted workers. Through an analysis of emergent AI-enabled accent modification technologies, which promise to relieve call center workers from accent-based discrimination by artificially modifying the sound of their voice, we locate the affective lures operating in their futuristic fantasies and marketing strategies. In a peculiar alliance where entrepreneurs, venture capital, and modes of labor-discipline conspire toward making globalization “feel good,” we trace the ideological conditions that allow the exploitation of offshore workers to be re-coded as the employment of diverse workers. Thus understood, good tech rhetorics are productive discourses that function both as a mechanism of value accumulation and as a counterinsurgency tactic—they constitute concrete “structures of feeling” that sustain attachments to the social reproduction of racial capitalism and the continuation of postindustrial, colonial dispossession.
* Nominated 2023 Most Impactful Research Paper by the RAI Institute
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